Saturday, 17 November 2012

Find out the Fuss of Mobile and Social Networks in China , How Different


As  the vastly popular social networking sites like Facebook, Twitter, and YouTube  are given  very little  exposure   in China ,these   does not limit  Netizens  in China  to access  to  Mobile Social  media  especially  China-specific, alternatives  which are  flourishing. There are  many  mobile  and social networking  sites   like  Renren  and Weibo which both  amount over 460 million users in China . Like  Facebook  and  Twitter, both Renren ( Chinese similar Facebook )   and  Weibo ( Chinese similar Twitter  )  has been used widely   in chinese communities   in many  countries throughout the world .

Location Based Marketing on a HK  bus

One major point  which I  noticed over the years  in China  is  that  Chinese  do  highly  value word of mouth more than in other countries because most  Governmental controlled public informations are usually censored  , and tweets  can  spread  fast  to general user of  both mobile and social network due  to  smart phones and featured  has a direct empowering factor and   are more affordable  these days  in China . 
wikimedia common :  Mobile Phone Online store

During  the course  of putting up the Mobile Social Media Intelligence  report,  my journey  has brought  me  to  many stats  board  to acquire some  datas  and we are most appreciate   to have enjoyed  the following  video  put  up  by Shanghaiist displaying  a nice informative animation from an  ad company ; GroupM  Interaction  with  result  data   of China Mobile Social Media Landscape
                                           Videocredit : GroupM  Interaction  

This  video  is very well presented  and  offers   alot of  interesting  facts , and  the most interesting part is  presented at the end where it shows  how a 10 year  old  Kid  cleverly applies his mobile strategy  to use an Location Based  Service  app to keep tabs on where his father’s whereabouts  and proximity . 
So I encourage all  audience to check  out the  video  for yourself. The source of the figures is not listed, but the numbers look to be in line with data we’ve seen from other sources as well.   
Mobile Social Media