As the vastly popular social networking sites like Facebook, Twitter, and YouTube are given
very little exposure in China ,these does not limit Netizens
in China to access to
Mobile Social media especially
China-specific, alternatives
which are flourishing. There
are many
mobile and social networking sites
like Renren and Weibo which both amount over 460 million users in China . Like Facebook
and Twitter, both Renren (
Chinese similar Facebook ) and Weibo ( Chinese similar Twitter ) has
been used widely in chinese communities
in many
countries throughout the world .
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| Location Based Marketing on a HK bus |
One major point
which I noticed over the
years in China is that Chinese
do highly value word of mouth more than in other
countries because most Governmental
controlled public informations are usually censored , and tweets
can spread fast
to general user of both mobile
and social network due to smart phones and featured has a direct empowering factor
and are more affordable these days
in China .
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| wikimedia common : Mobile Phone Online store |
During the
course of putting up the Mobile Social Media Intelligence report, my journey
has brought me to
many stats board to acquire some datas and we are most appreciate to have enjoyed the following video
put up by Shanghaiist displaying a nice informative animation from an ad company ; GroupM Interaction with result data of China Mobile Social Media Landscape
Videocredit : GroupM Interaction
This video is very well presented and
offers alot of interesting
facts , and the most interesting
part is presented at the end where it
shows how a 10 year old
Kid cleverly applies his mobile
strategy to use an Location Based Service
app to keep tabs on where his father’s whereabouts and proximity .
So I encourage all
audience to check out the video
for yourself. The source of the figures is not listed, but the numbers
look to be in line with data we’ve seen from other sources as well.
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| Mobile Social Media |
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